A five-step process for growing your business online - using real data, not guesswork.
Developed by Seymour Digital Media after 20+ years of working with medium-sized businesses across Canada. Every step is backed by Google's own tools and data.
Before you change anything, you need to know what is working and what is not. We set up Google Analytics 4 (GA4) and Google Search Console so you can see real numbers - not guesses. You will know exactly where your traffic comes from, which pages people visit, and what they do next.
Tools used in this step
Outcome
You have a clear picture of your current marketing performance.
AI at this step
Use AI to summarise your GA4 and GSC data into plain-language insights — so you know exactly what to fix first.
Keyword research is not about finding the most popular words. It is about finding the words your ideal customers type into Google when they need what you offer. We use Google Keyword Planner and Search Console data to find real opportunities - keywords with real intent and real traffic.
Tools used in this step
Outcome
You have a keyword list that matches what your customers actually search for.
AI at this step
Use AI to generate 50 keyword variations from one seed term, then cluster them by intent before validating in Keyword Planner.
Once you know what people are searching for, you create content that answers those questions better than anyone else. This means clear, helpful pages and articles written at a level anyone can understand. No jargon. No fluff. Just useful information that builds trust with both people and search engines.
Tools used in this step
Outcome
You have content that ranks, gets shared, and builds your authority.
AI at this step
Use AI to draft content outlines and first drafts — then edit for accuracy and brand voice. Structure content for AI Overviews and GEO.
Organic SEO takes time. Google Ads gets you in front of the right people right now. We use data from your keyword research and GA4 to build Google Ads campaigns that target people who are ready to buy - not just browsing. Every dollar is tracked back to a real result.
Tools used in this step
Outcome
You have paid campaigns that generate leads and sales at a measurable cost.
AI at this step
Use AI-powered Smart Bidding and Performance Max, but always layer in your own audience signals and negative keyword lists.
Marketing is never finished. Every month, you look at your data, find what is working, do more of it, and fix what is not. This is the step most businesses skip - and it is why most marketing fails. The Data-First AI SEO Method makes optimisation a habit, not an afterthought.
Tools used in this step
Outcome
Your marketing gets better every month - automatically.
AI at this step
Use AI to write your monthly performance summary, spot anomalies in your data, and generate a prioritised action list.
Start with our AI + SEO course - it covers Steps 1 through 3 in full detail. Then join the community to get access to Steps 4 and 5, plus weekly live Q&A with Pip and Phelan.
Also explore our AI + SEO course, free resources, and free blog articles.
Deep Dive
Read the full guide: Data-Driven SEO for Medium-Sized Businesses
An 18-minute walkthrough of the Data-First AI SEO Method - with step-by-step instructions, real examples, and a complete FAQ.
Read the complete guide →