Privacy Policy

KnowHow Marketing Lab (https://knowhowmarketinglab.com) is operated by Seymour Digital Media Inc.. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and your rights regarding that information. By using this website or enrolling in any of our courses or community programs, you agree to the practices described in this policy.

1. Who We Are

KnowHow Marketing Lab is a digital marketing education platform operated by Seymour Digital Media Inc., a company based in Australia and Canada. We provide free and paid training in SEO, Google Analytics 4 (GA4), Google Ads, and AI marketing for medium-sized businesses. Our paid community, The KnowHow Lab, is hosted on the GoHighLevel platform.

For privacy inquiries, contact us at: [email protected]

2. Information We Collect

2.1 Information You Provide Directly

When you sign up for our free course, join The KnowHow Lab, or contact us, we may collect:

• Your name and email address
• Your business name and website URL (if provided)
• Payment information (processed securely by GoHighLevel — we do not store card details)
• Any messages or questions you send us

2.2 Information Collected Automatically

When you visit this website, we automatically collect certain technical and behavioural data through cookies and tracking technologies, including:

• Pages visited, time on page, and navigation paths
• Device type, browser, and operating system
• IP address and approximate geographic location (country/city level)
• Referring website or search query that brought you here
• Interactions with forms, buttons, and videos

3. Cookies and Tracking Technologies

This website uses cookies and similar tracking technologies including pixels and tags. We use these for the following purposes:

You can manage or opt out of non-essential cookies at any time using the cookie consent banner on this site, or by adjusting your browser settings. To opt out of Google's advertising cookies across all websites, visit Google Ad Settings or install the Google Analytics Opt-out Browser Add-on.

4. How We Use Your Information

We use the information we collect to:

• Deliver the free AI + SEO course and The KnowHow Lab membership you signed up for
• Send you course access emails, community updates, and weekly training notifications
• Send marketing emails about new courses, training sessions, and offers (only with your consent)
• Improve the website and course content based on how people use them
• Run Google Ads campaigns, including retargeting ads to previous visitors
• Process payments for The KnowHow Lab membership through GoHighLevel
• Respond to your questions and support requests
• Comply with legal obligations

5. Email Marketing

When you sign up for our free course or join The KnowHow Lab, you are providing express consent to receive email communications from KnowHow Marketing Lab and Seymour Digital Media. These emails may include course access information, weekly training reminders, new content announcements, and promotional offers.

Our email marketing is managed through GoHighLevel. We comply with Canada's Anti-Spam Legislation (CASL) and, where applicable, the CAN-SPAM Act and GDPR. Every marketing email we send includes a clear and easy unsubscribe link. You can unsubscribe at any time, and we will remove you from our marketing list within 10 business days.

Transactional emails (such as your course login link or billing receipts) are not marketing emails and will still be sent after unsubscribing, as they are necessary to deliver the service you have purchased.

6. Google Ads and Retargeting

We run paid advertising campaigns on Google Search and the Google Display Network. As part of these campaigns, we use Google Ads remarketing, which means that if you visit this website, you may see our ads on other websites, YouTube, or in Google Search results after you leave.

This is done through a Google Ads remarketing tag (deployed via Google Tag Manager) that places a cookie on your browser. We do not share any personally identifiable information with Google as part of this process. To opt out of Google's interest-based advertising, visit adssettings.google.com.

7. Third-Party Services

We use the following third-party services to operate this website and deliver our courses:

8. Data Sharing

We do not sell, rent, or trade your personal information to third parties. We share your data only in the following circumstances:

• With service providers who help us operate the site and deliver courses (listed in Section 7), under strict data processing agreements
• With Google for analytics and advertising purposes, as described in Sections 3 and 6
• When required by law, such as in response to a valid legal request from a government authority
• In the event of a business transfer, such as a merger or acquisition, where your data may be transferred as part of the transaction

9. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal obligations:

• Course and community account data is retained for the duration of your membership plus 2 years
• Email marketing data is retained until you unsubscribe, after which we retain a suppression record to honour your opt-out
• Google Analytics data is retained for 14 months (the default GA4 retention period)
• Payment records are retained for 7 years as required by applicable tax law

10. Your Rights

Depending on where you are located, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information (subject to legal retention requirements)
• Withdrawal of consent: Withdraw consent to email marketing at any time by clicking unsubscribe in any email
• Opt out of advertising: Opt out of Google's interest-based advertising via Google Ad Settings

To exercise any of these rights, email us at [email protected]. We will respond within 30 days.

11. Children's Privacy

This website and our courses are intended for business owners and marketing professionals aged 18 and over. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.

12. Security

We take reasonable technical and organisational measures to protect your personal information. Our website uses HTTPS encryption. Payment processing is handled entirely by GoHighLevel's PCI-compliant infrastructure — we never see or store your full payment card details. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact: