01
How Google Ads Works
Understand the auction system, Quality Score, and how Google decides which ads to show.
Google Ads Bootcamp · 8 Modules · The Lab · $29/moGoogle Ads
Google Ads
Mastery Course
Stop wasting money on Google Ads that don't work. This Google Ads bootcamp takes you from your first campaign to advanced bidding strategies — using the same data-driven approach we use for our agency clients.
Included with the The Lab membership at $29/mo. Also includes the AI + SEO course, weekly live Q&A, and monthly training.
Cancel anytime · Price increases as community grows · Powered by GoHighLevel
8
Course Modules
Beginner to advanced
Weekly
Live Q&A
Every Thursday
Monthly
Deep-Dive Training
New topic each month
$29
Per Month
Cancel anytime
AI-Powered Google Ads Bootcamp
A Real AI-Powered Google Ads Bootcamp
Most Google Ads courses teach you the theory. This AI-powered bootcamp gives you a step-by-step system — the same one we use at Seymour Digital Media for medium-sized businesses spending real budget.
In 8 structured modules, you'll go from setting up your first campaign to running advanced Performance Max and ROAS bidding. ChatGPT, Gemini, and Manus are woven into every module — use them to write ad copy, analyse performance data, and find wasted spend in minutes.
🚀
Bootcamp Structure
8 modules that build on each other — no jumping around, no confusion.
🤖
AI in Every Module
Use ChatGPT, Gemini, and Manus to write ad copy, analyse performance, and find wasted spend fast.
💬
Weekly Live Q&A
Ask Pip and Phelan anything about your campaigns every Thursday at 12pm Pacific.
💰
Stop Wasting Budget
Learn exactly where your money is going and how to fix it — using real data, not guesswork.
Course Curriculum
What You Will Learn
Eight modules that take you from setting up your first campaign to running advanced Google Ads strategies that scale.
02
Campaign Structure That Converts
Set up your account, campaigns, ad groups, and keywords the right way from day one.
03
Keyword Strategy for Google Ads
Find the right keywords, use match types correctly, and build a negative keyword list that saves money.
04
Writing Ads That Get Clicks
Write responsive search ads and headlines that speak directly to what your customer wants.
05
Bidding Strategies Explained
Choose the right bidding strategy for your goals - manual CPC, target CPA, target ROAS, and more.
06
Conversion Tracking Setup
Track every form fill, phone call, and purchase so you know exactly which ads are making money.
07
Reading Your Data and Optimising
Learn which numbers matter, how to spot wasted spend, and what to change to improve results.
08
Advanced Campaigns - Display, YouTube, Performance Max
Expand beyond search with display ads, YouTube campaigns, and Performance Max.
This course references Google's official documentation and tools
Free Strategy Call
Want Us to Review Your Google Ads?
Book a free 30-minute call. We will review your current campaigns, show you where you are wasting money, and tell you what to fix first.
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