SEO
Finding Your First Keywords
KnowHow Marketing Lab
100% Free - No Credit Card Needed
Learn SEO, Google Ads & AI Marketing - For Free
KnowHow Marketing Lab is a free online training hub for business owners and marketing teams. We teach you how to get found on Google - using real data, not guesswork.
Our courses cover SEO, Google Ads, Google Analytics 4 (GA4), and AI marketing tools. Everything is taught by Pip Seymour and Phelan Lewis - two Canadian agency owners with 20+ years of hands-on experience.
- 60+ free video lessons on YouTube
- Full 5-module SEO course - no credit card needed
- Weekly live Q&A every Thursday, 12–1pm Pacific
60+Free Video Lessons
20+Years of Agency Experience
$29/moThe Lab - Lock In Now
Live every Thursday
12–1pm Pacific · Free Q&A with Pip & Phelan
Tools You'll Master
Taught by agency pros
AI + SEO Course
The AI + SEO Course Built for Business Owners
Most SEO courses are full of jargon and theory. This one is different.
The KnowHow Marketing Lab AI + SEO course teaches you how to use real data to grow your website traffic. You will learn how to use Google's own free tools - Search Console, GA4, and Keyword Planner - to make smart decisions for your business.
It is taught by Pip Seymour and Phelan Lewis - two Canadian agency owners with over 20 years of experience helping businesses get found on Google.
What you will learn
- How to rank on Google without paying for ads
- How to find the right keywords using free Google tools
- How to fix your website so Google understands it
- How to set up GA4, Search Console, and Tag Manager
- How to run your first Google Ads campaign
- How to use AI tools to speed up your marketing
No credit card. No catch. Just expert training. See our free resource library →
Our training follows the Google SEO Starter Guide and official GA4 documentation.
5 Course Modules
SEO Fundamentals
How Google finds, reads, and ranks web pages. Learn search intent, SERPs, and how to use AI tools to understand what your audience is actually searching for.
Setting Up Your SEO Tools
Set up Google Search Console and Google Analytics 4 - the two tools that show you exactly what is happening on your website. Plus AI tools to interpret the data faster.
Keyword Research Basics
Find the exact words your customers type into Google using Google Keyword Planner. Use AI to expand your keyword list and spot content gaps your competitors miss.
On-Page SEO Essentials
Write title tags, meta descriptions, and internal links that help Google understand your site. Use AI to speed up on-page optimisation without losing your brand voice.
Google Business Profile
Optimise your Google Business Profile so you show up in local search results. Learn how AI-powered search is changing local visibility and what to do about it.
Want to go deeper?
The Lab adds weekly live Q&A, monthly deep-dive training, and the AI Marketing & Automation course.
Compare plans →Free Video Library
60+ Free Marketing Lessons - Start Learning Today
Every video is free. No sign-up required to watch. Want live Q&A, homework, and community? Join the Lab →
SEO
Google's Secret Weapon for FREE Keyword Research (No One Talks About This!)
KnowHow Marketing Lab
Analytics & GA4
Google Analytics 4 Complete Tutorial: Master GA4 in Under 1 Hour (2025)
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SEO
Google Search Console Tutorial: See How People Find Your Website (Complete Guide)
KnowHow Marketing Lab
Google Ads
Google Ads Intro Class
KnowHow Marketing Lab
Google Ads
Google Ads | Display Campaigns Class
KnowHow Marketing Lab
SEO
Intro to Google Search Console
KnowHow Marketing Lab
SEO
How to Link Google Search Console & GA4
KnowHow Marketing Lab
SEO
How to Set Up Google Search Console | Step-by-Step Verification Tutorial
KnowHow Marketing Lab
SEO
Search & SERPs | Class | 2022
KnowHow Marketing Lab
SEO
Keyword Research
KnowHow Marketing Lab
SEO
Live Class | On-Page SEO
KnowHow Marketing Lab
Courses & Training
Structured Learning Paths for Every Level
Start free. Go deeper in The Lab. Every course is taught by agency veterans with real-world results.
Beginner → AdvancedFREE
Complete AI + SEO Course
From Beginner to Data-Driven Pro
Everything you need to rank on Google — keyword research, on-page SEO, technical audits, GSC, and GA4. Built for medium-sized businesses and marketing teams.
SEOGSCGA4GTM
Enroll Free →Intermediate → Advanced
AI Marketing & Automation
ChatGPT, AI Agents & Scripts
Use AI to scale your marketing. Custom ChatGPT for brands, AI agents, automation workflows, and the strategies we use in our own agency every day.
AIChatGPTAutomationScripts
Access in The Lab →Google Ads — Live Monthly Training Inside The Lab
Search, Display & Performance Max. Taught live every month with full recordings for Lab members.
Not sure where to start?
Start with the AI + SEO course — free, no credit card. Compare plans →
The Lab
Join The Lab
The paid community for marketing professionals and business teams who want to go beyond the basics. Weekly live sessions, advanced courses, AI training, and a private group - all in one place on GoHighLevel.
$29/monthEarly Access Price
Price increases as the community grows. Lock in your rate today.
- Weekly live Q&A and support
- Monthly deep-dive training
- Full course library on-demand
- Private community group
- Cancel anytime
Powered by GoHighLevel · Secure checkout · Cancel anytime · Compare plans
Thursdays
12–1pm Pacific · Live Q&A
Everything Included in Your Membership
Weekly Live Q&A & Support
Every week, join a live session with Pip and Phelan. Bring your real campaigns, your questions, and your problems - and get answers in real time.
Monthly Deep-Dive Training
Every month, a full-length training session on a specific topic - Google Ads strategy, SEO audits, GA4 reporting, AI tools, and more. Recorded for on-demand replay.
Homework & Worksheets
Fillable PDF worksheets and step-by-step homework for every session so you actually implement what you learn - not just watch.
AI & Automation Training
ChatGPT for brands, AI agents, Google Ads scripts, and automation workflows - practical tools you can use right away.
Private Community Group
Ask questions, share wins, and get feedback from Pip, Phelan, and fellow marketers in the private GoHighLevel community.
Full Course Library
All recorded sessions, advanced modules, and exclusive content - available on-demand anytime, so you never miss a training.
Real Students. Real Results.
What Our Students Say
Medium-sized business owners, agency professionals, and entrepreneurs learning SEO and Google Ads - in their own words.
"Google Ads are a must if we want to be found and seen online. So glad I met Pip Seymour to help navigate this challenging space. She knows her stuff!"
Sally
Agency Owner
"I felt totally ignorant before the course. I needed to get more traffic to my website. I knew I had issues with my website's SEO. After the course I feel like I am an expert. I would rate the course as excellent!"
Bob
Photographer
"The course was everything I needed! I used to do local SEO and didn't get too much into the analytics part of it. I was having issues with Search Console and Analytics. The course has helped me so much."
Dave
Business Owner
"I learned a lot as a business owner. I have a much better understanding of what it takes for SEO and Google."
Lindsay
Agency Owner
About KnowHow Marketing Lab
Real Agency Experience. Real Results.
KnowHow Marketing Lab was built by Pip Seymour and Phelan Lewis - two digital marketing veterans with over 20 years of combined agency experience. We've managed millions in Google Ads spend, ranked hundreds of businesses on Google, and built data-driven marketing strategies for medium-sized businesses across North America.
We created KnowHow Marketing Lab because we believe every business deserves access to the same strategies that enterprise brands pay agencies six figures for. Our approach is data-first, jargon-free, and always actionable.
20+ Years
Agency Experience
GA4 + GSC
Data-Driven Methods
Google Ads
Certified Specialists
AI-First
Modern Strategies
Pip Seymour
SEO & Content Strategy Lead
Pip brings 20+ years of SEO and digital marketing agency experience. Specializes in data-driven SEO, Google Search Console, GA4, and Generative Engine Optimization (GEO) for medium-sized businesses.
Phelan Lewis
Google Ads & Analytics Lead
Phelan is a Google Ads specialist with deep expertise in campaign strategy, Google Ads Editor, Tag Manager, and AI-powered marketing automation. He's managed millions in ad spend across multiple industries.
Subscribe on YouTube
@knowhowmarketinglab · New videos weekly
Free Access · No Credit Card
Ready to Learn? Start for Free Today.
Get instant access to the AI + SEO course - 5 modules, no credit card, no catch.
Or join The Lab for weekly live Q&A, monthly training, and the full Google Ads course - all for $29/month.
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