The community for marketers who want real results
Weekly live Q&A, advanced Google Ads and SEO training, AI tools, fillable worksheets, and a private group — all in one place. Led by Pip Seymour and Phelan Lewis, 20+ year agency veterans.
Early access price · Increases as community grows · Cancel anytime
What's inside The Lab
One membership. Everything you need to get better at Google Ads, SEO, and AI marketing — with real expert support every week.
Weekly Live Q&A – Every Thursday
Thursdays 12–1pm PTBring your real campaigns, your real problems, and your real questions. Pip and Phelan answer live, 12–1pm Pacific. Every session is recorded so you never miss a thing.
Monthly Deep-Dive Training
New topic every monthA full-length training session every month on a specific topic — Google Ads strategy, SEO audits, GA4 reporting, AI tools, and more. Recorded for on-demand replay anytime.
Fillable Worksheets & Homework
Action-first learningEvery session comes with fillable PDF worksheets and step-by-step homework so you actually implement what you learn — not just watch and forget.
AI & Automation Training
ChatGPT · AI Agents · ScriptsChatGPT for brands, AI agents, Google Ads scripts, and automation workflows — practical tools you can use in your business right away. No fluff, no hype.
Private Community Group
Pip & Phelan respond directlyAsk questions, share wins, and get direct feedback from Pip, Phelan, and fellow marketers in the private GoHighLevel community. Real answers from real practitioners.
Full On-Demand Course Library
Google Ads · SEO · AI coursesEvery recorded session, advanced module, and exclusive training — available on-demand anytime. Google Ads Mastery, AI Marketing, and more. Never miss a lesson.
What a month looks like inside The Lab
Live Q&A with Pip & Phelan
Every Thursday · 12–1pm Pacific
Deep-dive training session
Monthly · Announced in advance
Full course library & replays
Anytime · On-demand
Ask questions, share wins, get feedback
Ongoing · Community group
From foundations to advanced — we cover it all
The curriculum is built for both beginners and experienced marketers. Start where you are. Progress at your own pace.
- Google Search Console setup & interpretation
- GA4 basics for business owners
- Google Tag Manager fundamentals
- Keyword research & keyword clusters
- Google Ads campaign types & structure
- Bidding strategies & smart bidding
- Ad group setup based on user intent
- GA4 advanced reporting & custom reports
- Google Ads Editor for bulk management
- Google Ads scripts & automation
- AI agents for marketing workflows
- Custom ChatGPT for your brand or clients
Price increases as the community grows. Lock in your rate today.
- Weekly live Q&A every Thursday
- Monthly deep-dive training
- Full on-demand course library
- Google Ads Mastery course
- AI & automation training
- Fillable worksheets & homework
- Private community group
- Cancel anytime
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Free group or paid Lab — which is right for you?
Start free. Upgrade when you're ready. There's no wrong answer.
Business Marketing Mixer
Free Facebook group
Forever free · No credit card
- Weekly Power Hours every Tuesday 12–1pm PT
- Live Q&A with Pip — no slides, real answers
- Topics: SEO, Google Ads, AI, Social Media
- Community discussion in the Facebook group
- Weekly session reminders via email
- Advanced courses & course library
- Fillable worksheets & homework
- Thursday deep-dive Q&A (paid only)
- AI & automation training modules
The KnowHow Lab
Paid community on GoHighLevel
Early access · Cancel anytime
- Everything in the free group, plus:
- Weekly Thursday Q&A 12–1pm PT with Pip & Phelan
- Monthly deep-dive training sessions
- Full on-demand course library
- Google Ads Mastery course
- AI & automation training
- Fillable worksheets & homework
- Private community group (GoHighLevel)
Real results from real students
"Google Ads are a must if we want to be found and seen online. So glad I met Pip Seymour to help navigate this challenging space. She knows her stuff!"
Sally
Agency Owner
"I felt totally ignorant before the course. After completing it I feel like I am an expert. I would rate the course as excellent!"
Bob
Photographer
"The course was everything I needed! I was having issues with Search Console and Analytics. The course has helped me so much."
Dave
Business Owner
"I learned a lot as a business owner. I have a much better understanding of what it takes for SEO and Google."
Lindsay
Agency Owner
Common questions
Ready to stop guessing and start growing?
Join The Lab today. Weekly live sessions, advanced training, AI tools, and a community that actually helps. $29/month. Cancel anytime.
Join The Lab – $29/mo →Powered by GoHighLevel · Secure checkout · Cancel anytime